Carlson has announced the official launch of the Radisson Blu brand across Asia Pacific, as part of the brand’s global roll-out. Currently, there are 222 Radisson Blu hotels in operation worldwide and 104 more in the pipeline. In Asia Pacific, there are 26 Radisson Blu hotels in operation and 33 in the pipeline.
Radisson Blu is an upscale brand that aims to offer “vibrant, contemporary and engaging hospitality” according to Carlson. One unique brand offering is the Business Class room, which offers upgraded amenities and services, such as three-hour express laundry, high-speed internet and complimentary ‘Grab & Run’ breakfast.
“Radisson Blu is one of the fastest growing brands in Asia Pacific. In line with Carlson’s vision to grow the brand, the company has invested in Radisson Blu to take it to a new standard of contemporary accommodation and hospitality experience. The brand’s first-class positioning is supported by innovations including a series of new service concepts that enhance the stay experience. We will continue to invest in Radisson Blu so that it becomes the preferred choice for travellers and delivers greater value for hotel owners,” Simon C. Barlow, President of Carlson Hotels, Asia Pacific.
Carlson is investing more than US$2 million in a brand campaign to promote Radisson Blu. The ‘Discover Blu’ brand campaign launches this month and will continue until the end of December 2011. During these four months, advertisements will appear across the Asia Pacific region in all main business and trade media. In addition, the campaign will include Radisson’s first ever TV campaign. The TV commercials will appear on CNN and BBC, with the aim of targeting business travellers, as well as the MICE and leisure segments.
“The brand launch signals a new era for Radisson Blu across Asia Pacific, which will create a significant impact in the marketplace and drive interest and revenue for Radisson Blu hotels and resorts. For the next four months, we are inviting travellers to ‘Discover Radisson Blu’ and be treated to a World of Radisson hospitality experiences at our Radisson Blu hotels and resorts,” said Lucinda Semark, Carlson Asia Pacific’s Executive Vice President of Revenue Generation.
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