Celebrity Cruises marks 20th anniversary
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London - 8 January, 2010 - Celebrity Cruises is kicking off 2010 and its 20th anniversary celebrations by announcing a new look and a new brand platform at a special event last night at the prestigious Museum of Arts & Design in Manhattan, New York, USA.
Dan Hanrahan, Celebrity Cruises President & CEO said:
“What better time than our 20th anniversary to celebrate Celebrity’s history of award-winning service, cuisine, and our new, brand-defining Solstice Class? Everything we’ve offered over the course of 20 years, and everything we’ll offer in the future, is designed for discerning cruisers - from our contemporary, new Celebrity Life onboard experiences, to the world-class cuisine of Chef Jacques Van Staden, to our enhanced Captain’s Club loyalty programme. So, we’ve summed up our longtime commitment to understanding them and delivering what they want within a new brand platform: ‘Designed for You’.”
The introduction of Designed for You pairs Celebrity Cruises’ commitment to stunningly-designed ships and innovative onboard experiences with its commitment to impeccable guest service. The move is the culmination of an extensive, six-month exploration into more deeply understanding the needs of discerning cruisers. The process included a research survey of nearly 10,000 international cruisers, numerous focus group sessions with past guests and travel partners, in-home interviews with some of Celebrity Cruises’ frequent and prospective guests and exhaustive reviews of cruisers’ needs, attitudes and behaviours. All these efforts, combined with Celebrity Cruises’ 20 years of experience in focusing on guest needs, helped the brand to create the ultimate combination of ship design, service, cuisine and programmes for cruise lovers.
Hanrahan added:
“We’ve always been committed to identifying and designing what our guests want, and the awards our brand continues to receive are welcome validation that it’s working. Our new Celebrity Life onboard experiences - inspired by our guests’ interest in more widely varied onboard programming - are netting consistently high marks from our guests, as are the enhancements we’ve made to our Captain’s Club loyalty programme, built to suit what our members wanted most. But, the greatest validation has been the response to our stunning Solstice Class.”
Strength in numbers: USD $3.7 billion investment
Celebrity Cruises’ five-ship Solstice Class fleet represents an investment of USD $3.7 billion - the largest newbuild commitment for a single brand in industry history - offering modern cruising “firsts,” including The Lawn Club; The Hot Glass Show; AquaClass; the industry’s first application of solar technology, and stylish staterooms whose design was influenced by a panel of women with unique travel and hospitality insights.
Celebrity Cruises’ Millennium Class to receive Solstice Class features
Hanrahan explained:
“Through our Designed for You platform, we plan to leverage our Solstice Class ships’ stylish, modern design and ambience even further.” Celebrity Cruises plans to incorporate iconic Solstice Class features across the fleet, most notably through a significant reworking of all four Millennium Class ships. Celebrity Constellation will be the first to receive the new enhancements during scheduled drydock in April, 2010.
Solstice Class features to be introduced on the Millennium Class ships include:
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