As a way of deepening cultural and tourism exchanges with ASEAN countries and expanding inbound tourism markets, Chinese tourism officials successfully held the 2025 China Guangxi Cultural Tourism Promotion Conference in two Southeast Asian capitals: Bangkok, Thailand and Kuala Lumpur, Malaysia.
Between them, the conferences drew in more than 200 participants, including government officials, tourism agencies, airlines, and media representatives from both countries.
At both promotion conferences, three inbound tourism routes tailored for Thai tourists and three for Malaysian tourists were also unveiled.
Signing ceremonies were held, including the cooperation agreement between the Guangxi Tourism Association and the Thai Travel Agents Association, as well as the Friendly Cooperation Agreement: Mutual Tourists Exchange between Chinese and Malaysia Tourism Enterprises, all aimed at actively promoting inbound tourism from Thailand and Malaysia to Guangxi.
Through route launches, agreements signing, and artistic showcases, the conferences comprehensively highlighted Guangxi's abundant cultural and tourism resources.
As a key initiative of Guangxi's 2025 Tourism Year Overseas Promotion Plan, the events built a robust bridge for collaboration between Guangxi and Thailand/Malaysia, injecting new momentum into the development of Guangxi as a world-class tourist destination.
Cultural showcases
At the event venues, artists from the Guangxi Ethnic Orchestra delivered a stunning array of cultural performances. The solo vocal piece Guangxi Ni De Ya (The Wonderful Guangxi) transformed Guangxi's picturesque landscapes into captivating melodies.
The folk ensemble Beautiful Zhuang Brocade, featuring traditional instruments like the erhu and pipa, evoked a magnificent tapestry of Zhuang Brocade through its enchanting melodies.
The innovative Liu Sanjie's Folk Songs blended traditional and contemporary elements, offering audiences a refreshing artistic experience through the perfect marriage of heritage and modernity.
These vibrant performances vividly showcased the rich and diverse cultural charm of Guangxi, earning applause from the audience.
Quick results
At the Bangkok conference, Thai Travel Agents Association vice-president Viboon Kamontho declared that Thailand hopes to send 100,000 visitors to Guangxi in the near future.
To achieve this goal, the association unveiled their Set Off for Guangxi: Thailand Travel Agency Group Tour Programme for 2025 which aims to enhance collaboration with the partners in Guangxi, upgrade tourism products, and promote mutual growth and prosperity.
At the Malaysia conference, Guilin Jinyi International Travel Service Co, Ltd and Pinnacle Travel & Tours Sdn Bhd signed a charter flight agreement.
This means 178 Malaysian tourists will arrive in Guilin by charter flight on Thursday, 3rd July.
