China Southern uses Travelport to target agents

China Southern's economy class cabin
China Southern’s economy class cabin

China Southern Airlines has deepened its partnership with Travelport, the travel technology company, in an effort to directly promote its products to travel agents.

Under a new agreement, the Guangzhou-based carrier – Asia’s largest in terms of passenger traffic and fleet – will harness Travelport’s ‘Sponsored Flights’ tool to highlight and promote its fares on the travel agent screen.

It has also signed up for the ‘Rich Content & Branding’ solution, which improves the graphic and descriptive content of an airline’s fares and products on the GDS.

“We are very pleased to be working with Travelport again to propel our business to the next level. With the growth of our airline and adding more services such as non-stop flights between Toronto-Guangzhou and Adelaide-Guangzhou, we believe these new routes will continue to bring new opportunities and mutual benefit for both companies,” said Li Dong Liang, China Southern’s vice president of sales.

The new solutions will enhance the airline’s visibility among the 250,000 global travel agents connected to the Travelport GDS at the point of sale.

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