Chinese business travellers want time off
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“There is a large segment of the business travel market that is influenced by leisure habits,” said PATA President and CEO Peter de Jong, speaking at the China Forum at the recent World Travel Market.
“This means that destinations and operators who focus on the business market have an opportunity to offer optional leisure activities and trip extensions,” he added.
As expected, the dominant business and leisure destinations are in Asia, but both Europe and North America have great potential to grow their share.
“There exists an unrealised market in China, hungry for Europe’s culture and North America’s outdoors,” said de Jong.
“Chinese consumers are increasingly motivated to travel outside the mainland by latent feelings of stress and pressure brought on by work,” said de Jong. “Above all, they want to travel to relax, de-stress, and get away from life’s headaches.”
The Monitor, PATA’s first joint research project with the Nielsen Company in China, reports that there is a trend among Chinese travellers towards luxury and slow-paced outdoor recreation and away from fast shopping.
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