Shanghai-based creative lifestyle brand M&G LIFE teamed up with TOYCITY’s original art toy icon MRPA for a themed pop-up at Singapore’s Jewel Changi Airport.
The M&G LIFE X MR PA Lucky Panda Lounge is currently up at the South Gateway Garden on Jewel Changi’s second level and will be there till Wednesday, 23rd April.
This unique pop-up brings a refreshing cultural and creative experience to local fans and international visitors alike as it offers selfie-worthy scenes, free scented card giveaways, interactive games, and lucky draw prizes.
According to M&G LIFE’s head of global business Jerry Lu: “This is our first in-depth collaboration with Jewel. At such a globally recognized venue, we aim to offer a fresh perspective on lifestyle aesthetics to consumers from all over the world.”
Fun for everyone
The event features the world premiere of the Singapore-exclusive MR PA Merlion vinyl plush, which has attracted long lines of toy collectors and MR PA fans.
As M&G LIFE marketing director Ziqi Tong puts it: “MR PA represents a lighthearted and joyful lifestyle attitude, which aligns beautifully with the spirit of M&G LIFE.”
Fans are also delighted with live appearances by MR PA on Fridays and Saturdays from 2pm to 8pm to delight fans of all ages,
These afternoon events also include meet-and-greet sessions with the designer behind the iconic mascot.
After the event, the limited-edition MR PA Merlion Vinyl Plush will be exclusively available at M&G LIFE stores in Raffles City and Wisma Atria, giving fans another chance to take home a piece of this delightful cultural crossover.
