The Nielsen China Outbound Travel Monitor 2007 found that they spent an average of US$5,253 per person, a China Daily report said.
Travellers to Asia spent just a bit more than a third of the amount of those to Europe or about US$1,900 a head. For expenditure in Hong Kong and Macau, the average per capita figure was US$2,185, reflecting the two destinations’ status as shopping and entertainment centres, Nielsen said.
On average, Chinese outbound travellers spent nearly US$3,000 per trip per person, which included expenses prior to the trip, such as prepaid packages, airfares and accommodation, the survey showed.
“We also found that while most Chinese travellers were still focusing on budget travel, there was a fast-emerging affluent market group prepared to indulge themselves in luxury travel,” Grace Pan, head of Travel and Leisure Research for The Nielsen Company, was quoted saying