Choice Hotels International has unveiled a new global marketing campaign focused on "Travel Values," showcasing how the right stay can enhance travel experiences. The campaign, featuring actor and comedian Keegan-Michael Key, highlights how staying with Choice Hotels offers guests more value for their money, aligning with the growing trend of prioritising experiences over material possessions.
The campaign, developed with creative agency 72andSunny and media agency dentsu X, includes commercials across TV, digital, and social media channels throughout 2026. It emphasises that value means different things to different people, whether it's an extra round of golf or a night out dancing. "Our campaign reflects how people are thinking about travel today," said Noha Abdalla, Chief Marketing Officer at Choice Hotels International.
Keegan-Michael Key, who has partnered with Choice Hotels for three years, shared his personal connection to travel, stating, "Some of my fondest memories come from being on the road with loved ones." He appreciates how Choice Hotels creates meaningful moments for guests through a diverse range of brands.
The campaign also highlights Choice Hotels' brands, such as Comfort Hotels and Cambria Hotels, and the Choice Privileges rewards programme, which offers members more rewards and exclusive benefits. The campaign will be visible across various entertainment and sports channels, including prime sports events like college basketball, and on social media platforms like Facebook and TikTok.
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