Cleartip launches TV marketing campaign
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Cleartip.com, a leading online travel agent in India, has launched a new television campaign called “Every trip has Purpose”.
The campaign uses real and unedited experiential reviews from 80 travellers to communicate with travellers in a manner that is fresh in outlook, yet based on credible research and consumer insights. Launching the campaign, Niraj Seth, Chief Marketing Officer at Cleartrip, said; “We believe that this campaign will speak directly to the hearts and minds of all travellers, whether you are a long time customer of Cleartrip or a first time traveller. After all, everybody has a purpose behind why they travel. This concept is real; with real people and real life experiences.”
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