CLIA kicks off ‘plan a cruise month’ with the cruise relay
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Cruise Lines International Association (CLIA) is to launch Plan a Cruise Month this October.
The month long campaign, running from 1 – 31 October, is aimed at travel agents, cruise lines, industry partners and consumers. Despite speaking to multiple audiences all activity will have one common objective; to create awareness of cruise holidays. In advance of the kick off on 1st October, the CLIA team is to embark on a nationwide tour of the UK, in what CLIA has coined the Cruise Relay.
Taking place from 23 – 30 September, Andy Harmer, CLIA Europe VP Operations and Adele Foster, Events and Training Manager will travel the length and breadth of the UK, from Kirkwall right down to Portsmouth, visiting ten locations in total. Over the course of the eight day tour, CLIA will host a series of agent events including events in Southampton and Leeds.
Cruise Relay Schedule:
Friday 23 September
Port of Dover at 10am
Monday 26 September
The Scottish Port of Kirkwall at midday
Ullapool Harbour Trust at 3pm
Tuesday 27 September
Media lunch, Edinburgh
Wednesday 28 September
Port of Tyne at 9.30am
Thursday 29 September
ABP Southampton at 9am
Bristol Port at 2pm
Friday 30 September
Portsmouth International Port at 11.30am
Liverpool Cruise Port at midday
Andy Harmer, CLIA Europe VP Operations commented on the campaign, “We are incredibly excited to get on the road for the Cruise Relay, to mark the start of CLIA’s Plan a Cruise Month activity. It’s crucial that we meet with our cruise partners up and down the country to make sure they’re up to speed on the latest developments and more importantly, to show our appreciation for their ongoing support.”
He followed, “Cruise holidays are growing in popularity year on year, and cruises that depart from the UK are on the rise too, now accounting for 47% of the market (840,000 passengers in 2015). We hope that the Cruise Relay will showcase the importance that our regional cruise ports play in the growth of the cruise industry and in their contribution to UK and Irish tourism”
The CLIA Cruise Relay starts on 23rd September in Dover. Is CLIA visiting a port near you? If so CLIA wants local agents to get involved. Come meet with the team and follow the Cruise Relay via CLIA’s social media platforms (Twitter – @ukcruising and @discovercruises) and the hashtag #CruiseMonth.
For more information about cruising and all Plan a Cruise Month activities, visit www.cruising.org/PlanACruiseMonth
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