The Midlands stands to benefit from a £19.3 million economic boost as a result of this year’s Conservative Party Conference, currently being staged at Birmingham’s ICC.
The figure, calculated by the Marketing Birmingham Regional Observatory, the city’s official research arm, takes into account the spending by an expected 12,000 Conservative Party delegates and a record 1,500 national and international media on accommodation, travel, food & drink and recreation.
The Regional Observatory also anticipates that hotel occupancy in Birmingham is set to peak at 98.2% on Tuesday 4th October, the penultimate day of the conference. An average 92% of city hotel rooms are estimated to be filled during the four-day event.
Cllr John Clancy, Leader of Birmingham City Council, said: “The Conservative Party Conference provides a major opportunity to showcase an optimistic and vibrant Birmingham and I look forward to welcoming people to our young and exciting city.
“Around 12,000 delegates will visit us over the next few days, providing a significant boost of over £19 million to the city economy. But this event is about so much more than visitor numbers.
“Post-Brexit, our cities are more important than ever to the UK economy and we are keen to work closely with ministers to ensure that Birmingham – Europe’s youngest city – plays a key part.”
This year’s Conservative Party Conference – Theresa May’s first as Prime Minister – is the fifth to be held in Birmingham since 2008. It is the 13th political event to take place in the city in the last eight years.