Consumer internet search data revealed
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A report by digital marketing agency Greenlight has revealed the search habits for consumers looking to book holidays online.
Out of 4.4 million holiday searches made on Google in May, 3% were for ‘last minute holidays’, ‘cheapholidays’ was around 10% and ‘all inclusive holidays came’ in at 3%.
Of the total amount of requests, 80% were made by a computer while 20% was through mobile devices.
Turkey proved to be the most popular destination for May receiving high numbers of queries on mobiles and computers. Short haul destinations in total had 923,259 searches compared to long-haul which made up around 816,166 searches.
The most visible sites were travelsupermarket.co.uk, thomascook.com and Thomson.co.uk.
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