Cristal Hotels to promote new property at GIBTM
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Cristal Hotels and Resorts is gearing up to showcase its offerings at this week’s GIBTM, in conjunction with Abu Dhabi Tourism Authority (ADTA).The company is promoting the forthcoming launch of the Cristal Salam Hotel in the capital, at a time when the Abu Dhabi Tourism Authority has projected a 15 per cent growth in business related visitors to the emirate this year, increasing by 200,000 from last year to reach an estimated 1.5 million visitors. ADTA figures also show that hotel performance in Abu Dhabi has already been impressive this year, with the number of guests checking into the 115 hotels and hotel apartments in the emirate rising five percent in January this year, compared to the same month last year, to stand at 153,874. Further, guest nights rose by 22 percent to 476,502 while occupancy levels rose 9 percentage points to 66 per cent and the average length of stay increased to 3.10 nights from 2.68 in January 2010. “Participating at GIBTM by being part of the Abu Dhabi Tourism Authority stand provides us the right platform to showcase the depth of our hospitality offerings, especially Cristal Hotel Abu Dhabi and the highly-anticipated Cristal Salam Hotel that is all set for launch. We believe these are exciting times for the hospitality sector in the UAE, particularly for Abu Dhabi, given the recent growth predictions and the impressive rise in hotel occupancy rates, and Cristal Hotels and Resorts is geared up to fully capitalise on the market opportunities,” said Peter Blackburn, CEO, Cristal Hotels and Resorts. The soon-to-be-launched Cristal Salam Hotel in Abu Dhabi is centrally located, providing easy access within a key business hub. The hotel offers 112 rooms and suites and is equipped with a premium range of business and leisure amenities such as free underground parking and free internet, four meeting rooms with city views, a Figure 8 Health Club, sauna/steam rooms, an outdoor pool and exclusive Cristal Spa.
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