Crowne Plaza Dubai donates to Philippines flood cause
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11 Oct 09 (TravMedia.com): The Crowne Plaza Dubai is proud to announce that AED19,461 has been collected through its “Jeans for a cause” campaign, which will be contributed to a relief fund destined to aid victims of
the floods in the Philippines.
The campaign took place at the Crowne Plaza Dubai, Sheikh Zayed Road, on the 6th and 7th of October and involved all employees and guests visiting the hotel.
The team members purchased the specially designed “Jeans for a cause” pins and wore them in addition to jeans instead of their daily uniform. Also, guests were informed of the campaign while dining in the hotel outlets in order to raise awareness of the collection and were offered the
possibility to purchase the pins or make donations to take part in the campaign. At the same time,collection boxes were placed in the lobby area of the hotel for any further donations guests wishes to make during their visit to the hotel.
“Show we care” is a main and crucial element of the company culture at the Crowne Plaza Dubai. For this reason, this campaign was organised to support the flood victims with a number of activities taking place in the hotel to raise guests’ awareness of the charity collection. Such activities included staff members wearing specially designed pins, wearing jeans for 2 days instead of their daily uniforms, holding bake sales in the staff canteen and placing collection boxes in the lobby area of for any extra donations.
Crowne Plaza Dubai would like to thank all guests and staff members for their great efforts and support, which have made it possible to donate the incredible amount of AED19,461 to the relief fund in only 2 days of collection!
Crowne Plaza Dubai offers information and online reservations www.crowneplaza.com/dubai and information for the Priority Club Rewards program at www.priorityclub.com For the latest news from IHG, visit our online Press Office at www.ihg.com/media
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