ATPCO has today announced that Ctrip.com, the largest online travel company in China and second largest in the world, has signed a multi-year deal for ATPCO’s Retailing Solutions content.
The deal provides access to all Routehappy rich content including Amenities, UTAs (Universal Ticket Attributes), and UPAs for integration across Ctrip.com and Trip.com.
Ctrip will showcase Routehappy rich content in 19 languages – including English, Russian, traditional and simplified Chinese – leveraging ATPCO’s pre-translated content. With Ctrip’s acquisition of Trip.com, Routehappy rich content will be accessible to travelers throughout Asia and in the 28 countries in which Ctrip has operations.
“Universally understood shopping information they care about”
Yudong Tan, VP, CTO of the flight business group at Ctrip, said: “With access to rich, descriptive, and user-friendly content, we can improve our shopping displays and ensure hundreds of millions of consumers throughout Asia and the world have access to universally understood shopping information they care about.
“We are looking forward to giving our customers a world-class shopping experience and urge more Chinese and Asian carriers to also partner with ATPCO to create and distribute rich content that Ctrip can consume and showcase to travelers.”
Amenities provide at-a-glance information about flight features, while UPAs provide relevant media to describe an airline’s products and services by aircraft type, cabin, time of day, and more. UTAs provide benefits and restrictions, like cancellation, refundability, and boarding priority by fare.
UPAs visually highlight in-flight features through descriptive text, photos, graphics, and videos, significantly improving the shopping experience for consumers by showcasing relevant product and fare offerings.
“Asia is ripe for innovation”
“As the fastest growing travel market in the world, we know that Asia is ripe for innovation and ready to take airline retailing seriously,” said Jonathan Savitch, chief commercial oat ATPCO. “With Ctrip leading the charge in China and throughout Asia, flight differentiation will soon be a reality in these markets.”
ATPCO has been providing Ctrip with fare data and related information for more than six years to support the online travel company’s flight shopping services. The new Retailing Solutions deal follows Ctrip’s data subscription renewal with ATPCO, which was signed in 2018 for another five years.