Customised communications in hotels retain guests: SweetBeam
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The growing number of hotels in Dubai has lead to companies looking for innovative methods to retain its guests.
Recent statistics reveal that Dubai hotels welcomed more than 11.6 million guests in 2014.
As Troy Simoni, CEO, SweetBeam said: “It is interesting to note that while room revenues increased by 12% during 2014, revenue from food and beverage outlets and other services rose by only 6.1%. A key reason is the decline in Russian visitors to Dubai as value of the rouble has fallen. Russian guests are top spenders at Dubai hotels – spending an average of AED524 per night. Compared to this, Chinese guests, who have increased by almost 25% over the last 12 months and spend only an average of AED173 per night.”
Research from SweetBeam also mentions that tailoring communications to individual preferences of each guest encourages them to visit the hotel’s outlets more. They are also lured to use the spa, laundry and other non-room services.
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