Days Inn China said it intends to double its growth rate in the country. It has signed 48 hotels over the last four years and is now on an aggressive growth strategy.
Harry Tan, CEO of Days Inn China, said: “People tend to believe that luxury hotels and budget hotels enjoy a better positioning than mid-range hotels. We, however, have a different viewpoint. ”
He said high-end hotels are getting more expensive, making guests turn to more affordable alternatives.
Days Inn China said to double growth, it will add a new leasing business to its existing management and franchise model.
It said leasing and converting existing properties will become a significant portion of its growth strategy.
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