The recent HotStats survey of full service hotels in Doha commented on by TRI Hospitality Consulting Middle East state that Doha experienced exceptional growth in occupancy during May.
Average occupancy at four and five star hotels in the city reached 76.7%, rising 11.2% compared to the same period last year. Despite a decline in average room rates (ARR) of 4.1% to US$222.19, the growth in demand drove revenue per available room (RevPAR) up 12.2% to US$170.48.
Coupled with increased performance in rooms, the 15.6% rise in total revenue per available room (TRevPAR) was supported by double-digit growth in F&B revenues which comprised 47.5% of total revenues. Strong top-line performance in conjunction with 2.1% drop in payroll costs boosted profitability levels by 23.1% during the month to US$184.78.
“Historically, Doha’s occupancy levels have ranged from 67-68% in May, however, this year occupancies are pushing 77%. This level has not been experienced in the past three years, and exceeds performance levels witnessed during peak periods of demand. Hoteliers were able to capitalise on developments in the events and airline industries to increase overall yields. Growth was seen in the MICE segment where the country’s largest ICT event, QITCOM 2014, attracted 11,000 visitors,” said Peter Goddard, managing director of TRI Hospitality Consulting in Dubai.
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