Double-digit growth for ba.com
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Dubai, 8 December 2009 – British Airways reported a 14% increase overthe last year in the amount of traffic to ba.com from Africa, Asia andthe Middle East customers looking to visit London. Traditionally seenas an expensive city, the fall in the value of Sterling has meant theUK capital is now a more affordable option for a Christmas or Springbreak.Commenting on the increased interest, Paolo De Renzis, BritishAirways Regional Manager in the Middle East said: “Over the last sixmonths, we saw a considerable increase of visits to ba.com; wherecustomers can book flights, hotels, and car hire. Actual visitors tothe UK from the UAE have increased by 186% and the average money spentby each tourist as the start of 2009 is 16% higher than the same periodprevious year.”
He added, “With our year round competitive faresBritish Airways is the natural choice for most people wanting to visitBritain. With great fares starting from just AED2945* all inclusivereturn to London, we offer great value for money for leisuretravellers.”
It’s not just the exchange rate that offers a greatreason to visit, this winter the city is set to host an exciting rangeof events which are available on ba.com. These include the Tower ofLondon which boasts a rink ice rink in its dry moat, offering adramatic and historical
backdrop. Alternatively travellers canenjoy the stunning beauty of Somerset House, an 18th century palace onthe banks of the Thames, which will host torch-light late-night skatingwith surprise guest DJ sessions.
Other attractions Londonpromises its visitors include Winter Wonderland, the German market, andthe Festive Foodie Event to name but a few. Famed for its shopping,London boasts some of the biggest and most well-known malls likeWestfield as well as upscale retailers like Harrods and Selfridgesalong with fascinating markets such as Portobello Road and Boroughmarkets.
Travellers can conclude their shopping experience atTerminal 5 in Heathrow Airport which complements the overall experiencewith an exceptional touch with offerings from Bulgari, Tiffany,Cartier, Coach, Harrods and many others.
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