DTCM gears up for Air Berlin launch
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The Dubai Department of Tourism and Commerce Marketing (DTCM) is gearing up for the launch of Air Berlin flights between Berlin and Dubai by working on several marketing activities.
German travel agents will be invited to Dubai on fam trips after the three-times-weekly service starts in November.
In addition, a joint radio promotion is planned in Germany soon whereby listeners can win trips to Dubai after successfully answering questions about the destination and the airline. Moreover, the on-board magazine of Air Berlin has already featured a comprehensive article about Dubai, showcasing attractions, new hotels and new projects. Ad campaigns, newsletter and other activities are also in the pipeline.
Berlin is the fifth city to connect Germany directly to Dubai. Emirates Airline and Lufthansa are offering 63 direct flights per week from Frankfurt, Munich, Dusseldorf and Hamburg at the moment.
The DTCM has also attended a series of travel industry events in Frankfurt in a bid to strengthen Dubai’s relationship with travel trade partners in Germany.
Representatives from DTCM were present at the Business Partner event of Hilton International, held earlier this month at the Hilton Frankfurt. With two Hilton Hotels in Dubai, and another Conrad Hotel to come soon, the hotel chain is a valued partner for DTCM.
The department was also invited by Rhein Main Marketing, an association supporting international business in the Rhein Main region, to a special event that was also attended by more than 500 guests, politicians as well as representatives of Frankfurt’s leading institutions.
Furthermore, Travel One, one of Germany’s leading travel trade publications, invited the German tourism industry including DTCM to the ‘Travel One Compass’, an award ceremony to recognize innovative products in the tourism industry.
Eyad Abdul Rahman, DTCM Executive Director of Media Division and Business Development, said: “These promotional events are being organised by DTCM with the aim of increasing the number of tourists from Germany to Dubai, as this European city is one of the main tourism markets globally for the Emirate.
“The access to Germany’s tourism website and the support from Air Berlin even before it started direct flights to Dubai, has promoted greater cooperation between Germany and Dubai and has already resulted in an increase in tourist inflow from Germany.”
In another related development, DTCM has teamed up with www.saisoncheck.de, a website designed for the German tourism industry with an aim to optimize service in travel agencies, to train up to 18.500 travel agents, provide detailed information about Dubai and boost the sale for the remainder of the year. The main objective is to provide information and support agents to learn more about suppliers and destinations.
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