DTCM turns attention to India outbound
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Dubai’s Department of Tourism and Commerce Marketing (DTCM) is fortifying its marketing efforts in south Asia with a three-city roadshow commencing Monday.
As part of its 2014 marketing strategy to boost the overall number of Indian travellers to Dubai, the Department will commence its roadshow in Kochi on 3 February, before visiting Hyderabad on 4 February, and then concluding in Ahmedabad on 5 February.
The B2B marketing initiative is intended to educate the travel trade with information on Dubai’s existing and new tourism product offerings. The multi-city workshops will provide DTCM and its 10 member delegation the opportunity to interact with over 400 key travel & tour operators and up-market leisure operators in these tier II cities.
The 10 member Dubai delegation to be a part of the roadshow will include: Emirates Airlines, Lama Desert Tourism, Royal Arabian Tours, Bonton Tours and Travels, Alpha Tours, North Tours, The Address Hotels and Resorts, Sea View Hotel, and Crowne Plaza Dubai.
Lending further import to the value of the Indian outbound market, the roadshow follows DCTM’s attendance at SATTE 2014 in New Delhi. The department had reserved stand space of 192m2, and was joined by 22 co-participants including hotels, tourist attractions, and destination management companies.
The names include: North Tours, Alpha Tours, Bin Ali Tourism, Connect World Travel & Tourism, Ready To GO Tourism LLC, Excite Tourism, Discovery Travel and Tourism, Lama Desert Tourism, Royal Arabian Tours, Golden Sands Hotel Apartments, Orient Tours, Clover Travel & Tourism, Innovate Tourism LLC, The Address Hotels and Resorts, Cassells Al Barsha Hotel, Sea View Hotel, Renaissance Services B.V, Majid Al Futtaim Leisure & Entertainment Co, Atlantis, The Palm, Dubai Marine Beach Resort & Spa, Hyatt Regency Dubai and Rotana Hotels.
The twenty-first edition of SATTE was held in New Delhi at Pragati Maidan from 29-31 January 2014. The event has grown in popularity over the years, attracting 590 exhibitors from 35 overseas countries and 7,419 qualified buyers and sellers from 43 countries.
Discussing the worth of the Indian travel market, director of overseas promotions and inward missions at DTCM, Saleh Al Geziry, said; “India is an important source market globally for visitor traffic into Dubai. In 2013, after Saudi Arabia, India recorded the highest number of visitors into the emirate with the total number of Indian guests reaching 631,638 for the first nine months of 2013, an increase close to 15% over the corresponding period last year.”
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