Dubai top preference for HNI Chinese travelers
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Dubai’s ranking has gone from 8th place in 2013 to 3rd place in 2014 amongst high-net-worth Chinese travellers. A recent study conducted by Hurun Report in association with ILTM Asia and The Chinese Luxury Traveller 2014 detailed that 10% of those surveyed named Dubai as a must visit destination. This visit would be within the next three years and placed the UAE within the top 10 most popular countries for shopping.
In 2013, China was one of the top 10 source markets for visitors to Dubai. The Emirate welcomed 275,675 visitors from China, an increase of 11% compared to 2012 and the market remains a key focus for Dubai’s Department of Tourism and Commerce Marketing (DTCM).
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “The continual increase in guests from China can be attributed both to emerging middle-class and increasing propensity for people from China to travel overseas. It also focuses on DTCM and our partners on growing this high potential market. Dubai also offers the largest Chinese trading hub outside of China – DragonMart, with plans for expansion currently underway.”
Elaborating further Issam Kazim said: “The Chinese market is incredibly important to us and our strategy is to position Dubai as a foremost destination for both leisure and business travellers. This will be achieved by continuously evolving our broad and diverse tourism offering to cater to more experienced traveller as well as targeting a new generation of first-time travellers.”
As well as an increase in visitors from China, there is also a growing Chinese community in Dubai, with important dates such as Chinese New Year taking centre stage on the city’s events calendar.
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