Dubai tourism sector reports strong growth in 2010
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Dubai Tourism and Commerce Marketing (DTCM) has revealed that the emirate hosted 8,294,132 international guests in 2010, a 9.4 percent increase over 2009. Among the visitors, 6,561,999 stayed in the emirate’s hotels – up seven percent on 2009 – while the number of apartment guests grew 17% to 1,732,133. Delivering 719,889 guests, the UK retained its position as the number one source market in the world to the destination, assisted by a nine percent year on year growth in visitor numbers during the period October – December 2010. The number two source market is India with 638,103 visitors.In 2010, the number of international guest nights increased by 17% to almost 27 million across all types of properties – almost 19 million in hotels and close to eight million in apartments. During the year, Dubai saw the opening of 33 new hotels and apartments, representing a six percent capacity increase since 2009 to 573 establishments. This now means that the emirate offers 70,955 rooms – up 15% on the previous year. Last year saw tough market conditions and hotel rates coming under pressure, but tourism revenue in 2010 still exceeded 13 billion AED – up 6.5 percent on 2009. Hotel occupancy rate remained flat at 70%, while apartment occupancy increased two percent to 68%, even taking into account the capacity increase.
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