Absolute Hotel Services Group has confirmed it intends to launch its new mid-market hotel brand, Eastin Easy, in the Middle East.The chain, which recently secured six new management agreements in India and Vietnam, is being pitched as a mid-market brand that provides comfortable accommodation, free breakfast, free Internet access, approachable services and simplicity. The brand’s unique services include Easy Stay rates providing guests with the option of 6/12/24 hour lengths of stay.”With the Eastin Easy brand we have aligned our signature services and facilities with the needs of today’s domestic and international travellers, a day is not a case of morning, afternoon and evening, it is a 24 hour continuous cycle. At the same time the desires and requirements of hotel investors have been especially considered to deliver an asset they can be proud of with healthy returns on investment which will delight them, it’s really that easy. We will have five Eastin Easy hotels online in the next eight months and by the end of 2012 there will be a total of 1,800 rooms operating under Eastin Hotels, Eastin Residences and Eastin Easy brands in India, Middle East and Vietnam,” said Absolute Hotels CEO Jonathan Wigley.The six new upcoming openings include Eastin Easy Tarapur, India (opening end 2011), Eastin Easy Citizen Ahmedabad India (opening January 2012), Eastin Easy Sun Mapsua Goa India (opening late 2012), Eastin Easy Kolhapur, India (opening 2013), Eastin Easy GTC Hanoi Vietnam (opening November 2011) and Eastin Easy Ly Thai To, Hanoi Vietnam (opening December 2011).
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