Egencia acquires Travelforce
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Egencia, a subsidiary of Expedia Inc, has completed its acquisition of Travelforce, a leading Australian and New Zealand travel management company. In a statement, Egencia said that Travelforce will help it expand its Australia/New Zealand presence, with the addition of offices in Sydney, Melbourne and Brisbane and Wellington, as well as boosting its local customer service expertise and technology. The deal would also expand Egencia Australia’s existing product portfolio, especially in the meetings and incentives and high-end leisure travel marketing, it said.
“After years as partners, we are proud and excited to welcome Travelforce as a close member of the Egencia family. Travelforce has an unparalleled reputation in the industry, and the combination of our talented teams will bring an even stronger offering and service to Australian and New Zealand companies and their travellers,” said Egencia Asia Pacific’s Managing Director, Cecilia Routledge. “This acquisition is proof of Egencia’s commitment to expansion in the Asia Pacific region and leadership around the world. Going forward, we will combine the power of Egencia and Travelforce into one strong brand, leveraging the talent and assets of each company.”
“We couldn’t be happier to be joining the Egencia family. Egencia will enable Travelforce to offer clients leading online booking and reporting tools as well as global corporate travel support,” said Andrew Ross, Chairman and founder of Travelforce. “This will complement Travelforce’s already outstanding team, strong travel management, meetings and leisure offerings and will enable us to take our client services to the next level.”
The majority of the current Travelforce management team will join the Egencia Australia management team, in the new combined business called ‘Travelforce, an Egencia Company’. Ken Pfaffmann will take on the role of Managing Director.
“It’s a tremendous privilege to lead a company like Egencia,” said Pfaffman. “At a time when we see greater focus on the Asia Pacific region, Egencia has the ability to help Australian companies drive greater cost savings, improved policy control and better traveller experiences.”
Egencia Worldwide will now focus on further geographic expansion and product innovation, with a particular focus on mobile technology in 2011. Financial details of the Travelforce transaction were not revealed.
The transaction closed on April 4, 2011. Detailed terms of the acquisition have not been disclosed.
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