Elite Resorts of Asia Pacific becomes ‘DestinationElite’
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Elite Resorts of Asia Pacific, the luxury travel marketing site, has rebranded itself as ‘DestinationElite’, following the expansion of the company’s scope and portfolio.
Singapore-based Elite started life as a luxury marketing group for high-end resorts in the Asia Pacific region. But recent ventures into the city hotel, cruise, attraction and real estate sectors have seen the company broaden its focus.
Now, the company will be known as DestinationElite, with its members bracketed into a range of brands. These include ‘CityElite’ for urban hotels and ‘Elite Living’ for luxury real estate.
“It became essential that Elite’s brand fully represented its new global dimension and influences,” explained DestinationElite’s founder and CEO, Mark Greedy, who previously headed up Leading Hotels of the World (LHW) in Asia Pacific.
“Whilst Elite is most definitely Asian centred… Elite has swiftly become global in its scale and scope. We are pleased to respond to this demand and opportunity.”
Along with the new name, DestinationElite has developed new logos and a new web address, DestinationElite.com. But despite the new branding, the company will continue to work on the same principles it founded under the ‘Elite Resorts of Asia Pacific’ name, offering a high-end online showcase for luxury resorts, hotels, product and services.
It will also feature a range of tailored offers and packages for its members, along with direct booking services.
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