Dubai is known globally for its innovative tourism offerings and its constant changing appeal. Riding on this trend, Emirates and Dubai’s Department of Tourism and Commerce Marketing (DTCM) launched a new global US$ 20 million campaign – ‘See you in Dubai’.
The new campaign will particularly focus on markets in Europe, Asia, Africa, Latin America and the Middle East.
“Our mission has always been to connect the Dubai to the world, and connect the world through Dubai. Last year, Dubai welcomed more than 11 million visitors and our aim is to continue to grow these numbers by constantly enhancing every aspect of Dubai’s destination offering. We believe our new campaign will contribute to enhancing Dubai’s appeal to even more visitors across the globe,” said HH Sheikh Ahmed bin Saeed Al-Maktoum, chairman and chief executive, Emirates Airline & Group.
The campaign will highlight unexpected experiences that Dubai has to offer showcasing a range of activities such as desert activities, beautiful beaches, water sports, to a growing arts and culture and cuisines from across the globe. There is a focus on modern meets traditional through the campaign.