Essque Hotels arrives in Dubai
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Dubai’s Zabeel Investments has announced that its flagship hospitality brand, Tiara Hotels & Resorts, is adopting a new brand name – Essque Hotels.
Announcing the rebranding, HE Mohammed Ali Al Hashimi, Executive Chairman of Zabeel Investments said; “Essque was created as we felt it was the right time to introduce a brand that will become a benchmark in luxury hospitality. A number of sub-brands, covering a range of hospitality services and operating as standalone and integrated business units, will eventually come under the Essque Group.”
Essque Hotels is currently finalising plans to open its first property, Essque, which is located at the heart of the Palm Jumeirah. Scheduled to open in 2009, the property will feature 309 rooms and suites, extensive spa facilities, meeting rooms and a range of F&B outlets. Essque will be part of the Tiara Residence project.
Danny Haddad, Chief Executive Officer of Essque Hotels said; “Our agenda is simple: we want to inject a strong element of democracy in our approach to hospitality. We want to empower our guests with the freedom to choose, enabling them to customise their experiences at our properties.”
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