The opening marks the establishment of ETA’s first office in the region, which was initially announced by Egyptian Tourism Minister, HE Khaled Ramy. The launch is also in line with the Authority’s strategy to promote tourism in Egypt across Arab markets, particularly within the Gulf region.
The office was inaugurated in the presence of HE Ehab Hamouda, Egyptian Ambassador to the UAE, Sami Mahmoud, chairman of ETA and Ahmed Ali, head of ETA’s Abu Dhabi office.
Sami Mahmoud, chairman of the Egyptian Tourism Authority, said: “The opening of our new Abu Dhabi office reflects strong ties we have with our neighbors in the Arab world. The UAE has always been a strong supporter of Egypt and is one of the country’s key tourism markets. The launch is also a key element of the strategic plan developed by the Ministry of Tourism and ETA to attract 20 million visitors to Egypt by 2020, and drive tourism revenues to reach US$ 26 billion.”
As per recent statistics, during the first half of 2015, visitor numbers to Egypt increased by 20%. Visitors primarily travelled from Arab countries, particularly within the Gulf region.
The Ministry is set to focus on Nile tourism and also promote cultural tourism by providing programmes which combine both beach and cultural destinations.
Ahmed Ali, head of the ETA office in Abu Dhabi, said: “We are striving to explore new horizons in our tourism partnerships with Arab nations, including UAE, Saudi Arabia, Kuwait, Bahrain, the Sultanate of Oman and Lebanon in particular.”