Etihad Airways, TCA Abu Dhabi and Miral ink major partnership
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Etihad Airways recently inked a Memorandum of Understanding (MOU) with Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), and also with Miral Asset Management.
The two MoU’s will cement stronger ties between three parties, and promote global appeal of Abu Dhabi as a year-round tourist, business and cultural destination.
The signing ceremony was attended by senior management and board members from Etihad Airways, TCA Abu Dhabi and Miral.
The exclusive partnership will see three parties drive growth of inbound destination and stopover tourism to Abu Dhabi by joining forces on various strategic activities. This includes co-branded marketing and communication, market intelligence and data exchange, cruise industry support, loyalty and affinity programmes, and business and leisure events within the Emirate and around the world.
Miral and Etihad Airways will enter into a close destination-driven relationship in which Hala Abu Dhabi will be providing a wide range of tourism, marketing and distribution services, including product development, global distribution and digital capabilities.
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