Etihad Airways and Tourism Malaysia have signed a global partnership agreement to boost inbound tourism to Malaysia by leveraging the airline’s global passenger network.
Under the agreement, Etihad Airways and Tourism Malaysia will put into effect a range of joint marketing activities targeting Malaysia’s leading inbound visitor markets.
Research by Tourism Malaysia revealed in 2014 there were more than 1.2 million visits from these key markets, a 10 per cent increase compared to 2013.
Signing the agreement at the Etihad Airways-Alitalia joint pavilion at Expo Milano 2015 were Chong Yoke Har, deputy director general (planning) of Tourism Malaysia, and Andrew Ward, vice president marketing of Etihad Airways.
For two weeks, Tourism Malaysia will participate in the airline’s pavilion and showcase its travel packages and destinations to attendees through multimedia videos, traditional food sampling and Batik painting.
Etihad Airways currently flies twice daily between Abu Dhabi and Kuala Lumpur, and offers flights to other regions in Malaysia through its codeshare partner Malaysia Airlines.