Etihad Airways has introduced an updated collection of new destination-inspired Business Class amenity kit designs based on iconic cities on its extensive global network. The new range builds on the airline’s award-winning partnership with LUXE City Guides, the straight-talking, highly curated go-to guide for savvy travellers, and London-based skincare and grooming brand Scaramouche + Fandango.
The unique collaboration, which was first launched in October 2015, offers Etihad Airways’ guests a stylish and collectable product which provides superior comfort amenities and cultural immersion.
The five new cities added are New York, São Paulo, Rome, Melbourne, and Bangkok, while the existing Abu Dhabi kit has been refreshed with a new design and a fully updated city guide. The designs were specially created for Etihad Airways by LUXE City Guides. Each kit features a specially created city guide, showcasing a selection of each destination’s best hotels, restaurants, spas, bars, boutiques, and shopping, as well as services, specialists and personal tour guides.
Calum Laming, Etihad Airways’ Vice President Guest Experience, said: “The partnership with exciting and innovative young brands such as LUXE City Guides and Scaramouche + Fandango has proved very popular. The luxury amenities, collectable guides and functional bag complement Etihad Airways’ Business Class experience, adding extra colour, character and innovative flair to our service and hospitality offering.”
The designs of the amenity kits are predominantly influenced by the architectural features of the respective cities. The Abu Dhabi kit is inspired by the intricate mosaics of the Sheikh Zayed Grand Mosque and New York by the city’s grid-like streets, avenues and iconic yellow taxis. The Colosseum and ancient stone architecture influence the Rome kit; Bangkok reflects the city’s decorative temples; the Melbourne kit takes its cue from the city’s 19th century buildings, the Yarra river and coastline; and the São Paulo kit reflects the commercial capital’s iconic pavement pattern and the national colours of Brazil.