Etihad launches global sales campaign

Etihad Airways has announced its annual global sales campaign, targeted at business and economy class guests with up to 50% off selected routes until 6 September, for travel until June 2017, as well as a prize draw offering $200 credit to 100 winners. Etihad Airways' Boeing 787 now daily to Perth

To encourage people to make the most of their holidays, Etihad Airways surveyed more than 2,000 British adults through YouGov, to ask what they would spend their money on when travelling.

The research has shown that over two thirds (69%) of the people sampled, said they prefer to explore their destination in ventures beyond their accommodation whilst abroad – and almost half (49%) said they would spend a competition windfall on cultural tours or dining out.

Additionally, almost a quarter (22%) of the respondents would rather have a shorter stay packed with experiences rather than a longer stay with fewer experiences – suggesting many travellers desire to make the most of being in a new destination.

James Harrison, GM for Etihad Airways in the UK, said: “The UK is a hugely important market to Etihad Airways and so such valued insight into the type of experiences that travellers embrace when abroad, has resulted in us creating a sale offer and prize draw to gratify that quest for exploration.”

As well as the 50% sale, there is also a chance for those in the UK and Ireland to enter into a prize draw (with no purchase necessary), by simply sending one email describing their dream travel experience to – for the chance to win a $200 Visa gift card. Those who have booked a ticket can also enter the competition via a pop up window after completion of the booking on

The prize draw will be made on 10 September and winners will be notified by email by 18 September 2016.

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