Etihad named major sponsor of V8 Supercars
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Etihad Airways has confirmed a new partnership with V8 Supercars to become the official international airline for the sport.Etihad Airways’ general manager Australia and New Zealand, Lindsay White, V8 Supercars Chairman, Tony Cochrane, 2010 Championship Winner and Holden Racing Team’s James Courtney and Ford Performance Racing’s Mark Winterbottom announced the new partnership at a special airside ceremony at Sydney’s International Airport.V8 Supercars joins Etihad’s sponsorship portfolio, which also includes English Premier League side Manchester City Football Club; the Harlequin Premiership rugby union team; the Abu Dhabi Grand Prix; Yas Marina Circuit; and Etihad Stadium, Melbourne’s premier sports and entertainment complex.V8 Supercars was recently given international status by the FIA, the governing body of world motorsport, which means it can extend to another five destinations outside Abu Dhabi, Australia and New Zealand. Globally, Etihad’s partnership with V8 Supercars will be highlighted through signage and promotions at select V8 Supercar events and content on Etihad’s in-flight entertainment system. In the coming weeks, V8 Supercars’ website will also carry links to special offers on Etihad Airways flights around the world.
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