Etihad Airways has partnered with department store Bloomingdale’s – Dubai as the retailer launches its Fall 2016 seasonal campaign.
The airline is showcasing its ‘penthouse in the sky’, The Residence, inside the store at Dubai Mall until 3 September 2016.
This partnership will enable the retailer’s customers to tour the airline’s three-room suite, which boasts an area of 125 sq feet.
The cabin features a 32-inch LCD monitor in the living room and a 24-inch version in the bedroom. Guests who stay at The Residence will have a dedicated Savoy Butler Academy-trained butler.
The Residence is available on Etihad Airways’ Airbus A380 on five routes from its Abu Dhabi hub: London, New York, Mumbai, Sydney and Melbourne. Customers who book The Residence while in the store will earn enough air miles for a return Business Class ticket to selected destinations in the airline’s network.
Etihad Airways will also offer Bloomingdale’s – Dubai customers who spend more than AED 1,500 in store the opportunity to enter an exclusive draw during the two-week showcase. Two winners will each receive Business Class return tickets for two from Abu Dhabi to New York and a three-night stay at the renowned Plaza Hotel.
Mohammad Al Bulooki, Etihad Airways vice president – UAE Commercial, said: “Etihad Airways’ collaboration with Bloomingdale’s-Dubai showcases the airline’s dedication to providing its guests with innovative and superior products and services.
“Bloomingdale’s is the most iconic store in the world, so it is a perfect opportunity for Etihad Airways to collaborate with this retailer which has an outstanding reputation for quality and creativity.”
Dee Sarai, vice president – commercial, Bloomingdale’s, Al Tayer Group, added: “At Bloomingdale’s – Dubai we are always looking to offer our customers a world class experience ‘like no other’, and with this exclusive partnership with Etihad Airways, they will be able to take a tour of the most luxurious living space in the sky, while shopping their favourite brands.”