Etihad to launch DMC
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Etihad Airways is to launch its own destination management company (DMC). The new DMC will aim to provide a range of leisure and business activities for visitors to Abu Dhabi and the UAE.
Although the final specifications of the DMC are yet to be finalised, many goals have already been put in place which include tours and desert safaris, event management, bespoke experience packages and VIP services all promoted under one brand and delivered across all participating local tourism and service partners.
Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said; “Abu Dhabi continues its impressive growth towards becoming a key global business and leisure destination and the Etihad Airways destination management company will be a central part of achieving these ambitions.
“The establishment of the DMC is another example of Etihad responding to the requirements of the UAE’s capital city and we look forward to launching this one-stop inbound tourism shop in close cooperation with our destination partners and tourism services providers across all seven emirates which will work closely with both Etihad Airways and Etihad Holidays.”
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