Etihad zooms with Ferrari F1
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Etihad Airways has signed a three-year sponsorship deal with the Ferrari F1 team, the current Formula One world championship holders.
“Sports sponsorship is a major part of Etihad’s marketing strategy and the growing association we are building with Formula One is a key driver to enable us to reach a global audience,” the airline’s CEO James Hogan said.
The Abu Dhabi-based airline’s name will feature prominently on the rear wing and side of the world’s most famous red cars throughout the 18-race 2008 Formula One season.
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