Except tickets and hotels, Indians aren’t shopping online
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A report by the Internet and Mobile Association of India (IAMAI) said Indian are comfortable with online ticketing and hotel bookings but are not buying things online.Economic Times said a large number of surfers use the internet to simply look for information about the product or service they want. E-tailing, which includes the purchase of durable products such as electronic items, home and kitchen appliances, as well as personal items like apparel and jewellery, constitutes only 8% of the market. The article said concerns on quality of products, delivery and payment deter consumers from shopping online.
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