Face‑to‑Face: Jean‑Marie Pin Harry
Today, Travel Daily Asia chats with Jean-Marie Pin Harry, General Manager of Johor Premium Outlets…
Q) Could you explain the concept of Johor Premium Outlets?
Johor Premium Outlets is a collection of 80 designer and name brand outlet stores. Premium Outlets is a portfolio of outlet shopping centres which brings together the brands in unique outdoor settings. Each centre is a shopping attraction and destination in its own right offering such as factory-direct savings, distinctive, upscale store mix of leading designers and brands and a location that is easily accessible and near other attractions.
Q) How have the outlets performed since opening?
Since its opening in December 2011, Johor Premium Outlets has been getting a constant stream of visitors, including Malaysians and international tourists alike. We are expecting the market to continue growing for the coming years.
Q) Could you elaborate on the plans for Phase 2 and 3?
We have announced plans for the opening of the centre’s second phase scheduled to be opened in the fourth quarter of 2013. Phase II will extend the existing concept and outlet shopping offering of Johor Premium Outlets, providing a larger and enhanced shopping experience to visitors and will feature approximately 40 stores, adding more brand names to the centre’s current roster. We will make a separate announcement in the third quarter of 2013 for the new brand names that will be joining the centre for phase two.
Q) How are you promoting Johor Premium Outlets to international markets?
Genting Simon works closely with the Malaysia inbound travel agents to promote Johor Premium Outlets to overseas markets. Malaysia inbound travel agents will include Johor Premium Outlets as part of the holiday package itinerary and market it to overseas outbound travel agents.
Q) Are there any plans of expanding beyond Asia?
While there is great excitement and anticipation for the phase development of Johor Premium Outlet in Malaysia, we are currently focusing on completing and opening this phase.
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