First Choice has launched a new game taking inspiration from its television advert.
The ‘Zip Wire Zoom’ game draws from the zip wire section in the advert and is now available for customers to play on its Facebook page to promote its all-inclusive holidays.
The game will also be made available through an app through iTunes and Google Play at the end of this month.
“Since so many holiday fans have commented on how great it would be to experience the fictitious zip wire from the advert, we wanted to virtually bring it to them in this fun new social and mobile game. Furthermore, with the gaming market growing, and research showing that 20.4% of time spend on a mobile is dedicated to gaming we thought this was the perfect way to reach a new audience,” said Jeremy Ellis, marketing and digital director for First Choice.
The tour operators’ Holiday Village Resorts feature zip wires in the assault courses.