The Convention Bureau of Florence (FCVB) has visited key members of the Dubai travel trade to promote the Italian city’s MICE and leisure products.
The sales mission, led in cooperation with Emirates Airline, involved tour operators, DMCs and PCOs.
FCVB inaugurated will introduce a new dedicated leisure division in 2017 and is hoping some of the UAE’s leading tour operations will push Florence to their clients.
Bureau director Carlotta Ferrari said the sales mission provided a unique opportunity to promote its new programme of leisure activities in Florence.
The presence of Emirates in the Centre-North of Italy has strengthened since last November thanks to the introduction of a new route between Bologna and Dubai.
The airline also flies to Milan, Rome and Venice.