Foreign Airlines Association relaunches ahead of 70th anniversary in 2016
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One of my key priorities when elected chairman of the FAA 19 months ago, was to modernise the association. With constant technological innovation and evermore savvy consumers, the airline industry has changed significantly.
To continue to deliver real value to members, the FAA had to evolve, so with our 70th anniversary approaching in 2016, we have relaunched with a fresh new brand, website and mission.
Membership of the FAA has risen by over 25% in the past two years and with 27 airlines on board today, we’re hoping to grow the member base further, using our new image and more coherent messaging.
The modernisation goes beyond the aesthetic elements of a new website and logo, however; it’s about re-establishing confidence and adding value to our airline and associate members. As we look forward to celebrating our 70th birthday, it is crucial that the foundations are in place to ensure the FAA’s continued success for the next 70 years.
A priority of this new chapter is to identify ways of working more closely with the Board of Airline Representatives in the UK (BAR UK), which plays a vital role in representing the interests of its members and the industry as a whole. There are obvious and natural synergies between the FAA and BAR UK and this is a relationship that I am looking forward to developing over the coming months.
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