Frasers Hospitality unveils refreshed Modena brand

Frasers Hospitality is refreshing its Modena by Fraser serviced residence brand, in conjunction with the first anniversary celebrations of Modena by Fraser Bangkok.

The brand focuses on simplicity, sustainability and wellness. Initially launched in 2010, the Modena by Fraser brand was created to offer affordable and stylish fully-serviced residences in fast-growing cities and it made its debut with the opening of Modena by Fraser Putuo Shanghai, followed by properties in Wuxi and Zhuankou Wuhan in 2014, Bangkok in 2016, and Changsha in 2017.

One of the new features of the revamped Modena by Fraser brand is the provision of a sleeping of camomile tea, eye masks and a pillow menu. Recreational amenities such as 24-hour gym, steam and sauna facilities and all-day dining options.

Choe Peng Sum, chief executive officer of Frasers Hospitality, said: “As a growing global hospitality brand, we are committed to staying responsive to our guests’ travel needs by evolving with the changing consumer landscape. We recognise the pressures that travellers often experience in this fast-paced world, which is why Modena by Fraser has been designed to create a private sanctuary for our guests.

“To improve travellers’ quality of sleep, we have introduced a new sleep kit that includes a pillow menu, so that guests can feel prepared and recharged the next day. By focusing on simple, minimalist and intuitive design, the Modena by Fraser brand offers a solution that takes care of guests, the environment and the local community concurrently. We aim to raise awareness among today’s travellers about the positive experiences that indulging in simplicity creates for them.”

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