FRHI Hotels & Resorts has revealed plans to significantly grow its hotel portfolio across five years in all three of its brands.
The hotel company, which operates the Fairmont, Raffles and Swissotel brands, currently has 113 hotels in 35 countries but has expansion lined up predominantly in Europe, Middle East and Africa.
A large resort in Sharm el Sheikh that incorporates all three brands will be a major focus for the next three years, the president of FRHI Jennifer Fox revealed while in London this week.
“There is pent-up demand for Sharm el Sheikh and while Egypt has been through its troubles we want to develop in time for when tourism really opens up again. Our resort will include a hotel under each of the brands plus a convention centre on one site,” she said.
Aside from the Egyptian opening, Fairmont will soon open The Claremont Hotel in San Francisco and has also taken over the Rey Juan Carlos I in Barcelona. Fox said the hotel’s renovations will predominantly look at reworking the lobby and public spaces including F&B outlets.
Fairmont Bali will also open on 1 December, with properties also slated to open in Chengdu, Jakarta, Ajman, Riyadh, Istanbul, Abu Dhabi, Amman, Lagos, Jeddah, Changsha, Bali, Austin, Hangzhou, Zhengzhou, Suzhou and Moscow.
Peter French, president of Raffles Hotels & Resorts said the brand will double its hotel numbers in the next five years. Openings are currently slated in Jakarta, Warsaw and Jeddah. Top tier cities are a target for both brands including London.
“The UK is an important outbound market for our hotels but there is an issue with awareness as we do not have a branded hotel here, so we would like to see Fairmont in London. We have Fairmont St Andrews here so there is a presence in the UK,” Fox said. “We are also very aggressively looking for a Swissotel site in London ideally a conversion, but we could see our brands also head to the likes of Manchester and Edinburgh.”