German NTO is PATA Allied Partner
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The German National Tourist Board has become PATA’s fifth Allied Partner in Europe, along with VisitBritain, the Netherlands Board of Tourism and Conventions, the Tourist Office for Flanders and Brussels and the Slovak Tourist Board.
GNTB Chair Petra Hedorfer (pictured) said the Asia Pacific region was becoming an increasingly important generator of tourism for Germany, with China expected to overtake Japan as the most important source market in Asia with around two million overnight stays.
Strong growth is also predicted from India, South Korea and the United Arab Emirates.
PATA President & CEO Peter de Jong said that European destinations were looking to grow their market share from the booming outbound markets in Asia Pacific. “Increasingly, destination marketers are understanding the importance of linking with PATA to tap into the huge potential the region offers,” he said.
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