Gold Coast pitches for Ramadan business
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Australia’s Gold Coast is pitching for business from GCC residents this Ramadan period, with a range of incentives and promotions on offer.Gold Coast Tourism has made a concerted effort in recent years to provide a welcoming environment for Muslim Arabs, by embracing a Ramadan-friendly approach to marketing activities. The tourism body is hopeful of maintaining the status quo of new and repeat visitors from GCC countries and has pioneered the acquisition of a Ramadan lounge offered free of charge. A Muslim Visitors Guide that details restaurants, theme parks and accommodation outlets which offer prayer mats, quiblas and Korans have also been developed as part of the City’s holiday proposition. Speaking at Arabian Travel Market, Dina Al Herais, Vice President-Commercial Operations, Emirates Holidays, described the Gold Coast as one destination ticking all the right boxes to optimise its appeal to GCC visitors. “The key influencing factors which the Gold Coast has to its advantage are the comfortable weather conditions, a wide assortment of family activities, plus the destination offerings throughout a landscape of uninterrupted coastline and World Heritage-listed rainforest,” she said. “The action plan for the Gold Coast in attracting holiday-makers from GCC countries has been a long term approach which I am sure will place the region well into the future. “Emirates Holidays will continue to work closely with the Gold Coast, as it does with all of its select destinations, to promote the Australian region’s key features that appeal to all target segments.”
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