London’s Royal Borough of Greenwich has announced a new five-year development plan after revealing a new Visit Greenwich brand.
The Destination Management Plan (DMP) aims to increase the impact of tourism by 28% from its current £1.1 billion base today. The five-year vision also hopes to increase tourism related jobs from 3,000 to 17,000.
In proposals announced by John Walker CBE, chair and Barrie Kelly, chief executive of Visit Greenwich, the East London region will be repositioned as a short breaks and events destination and encouraged to stay overnight.
A new InterContinental at The O2 and conservation works of the Painted Hall at the Old Royal Naval College will play a ‘vital role’ as will the cruise market when a terminal finally opens in 2017.
Barrie Kelly, CEO Visit Greenwich, said: “I am thrilled that our new DMP lays out such a clear route map for the Royal Borough over the next five years. Greenwich has a huge opportunity to capitalise on its unique blend of history, culture and beauty, encouraging more and more visitors to stay longer and spend more in the destination.
“Some hugely significant developments are currently taking place across the borough, as businesses see the potential of Greenwich and beyond. As the centre of London continues to shift east, we look forward to announcing more of these major developments.”