Hertz launches new loyalty scheme
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The Hertz Corporation has launched a new customer loyalty programme, Gold Plus Rewards. The new scheme adds a number of consumer-friendly enhancements to the previous Hertz #1 Awards programme, including points that never expire, ‘AnyDay’ reward options that have no blackout periods, online redemption on hertz.com, international point accrual, and a wide variety of car rewards including those from Hertz’s new Adrenaline Collection.
“Gold Plus Rewards is the most advantageous rewards programme in the industry with points that don’t expire and that don’t have blackout dates. The programme was designed to enable members to quickly accumulate and begin using their free rental days,” said Mark P. Frissora, Hertz’s Chairman & Chief Executive Officer. “Gold Plus Rewards reflects extensive input from our customers and, in addition to free rental days, we’re enabling all customers to take advantage of Hertz’s premier, expedited rental process.”
To introduce the programme, Hertz is offering a 500 point sign up bonus, equivalent to a free weekend rental day, and a 100 bonus points per paid rental day on qualifying rentals from now until 30 September 2011.
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