Hilton brings meeting costs out into the open
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Budget-conscious business executives took cost-cutting to new extremesyesterday with a trial of free outdoor meetings at Sydney’sBondi Beach,next to Singapore’s iconicMerlion and on Japan’sfamous Niseko ski resort’s slopes.
The less-than-successful innovation was an event created by Hilton HotelsCorporation (Hilton) to highlight the hazards of taking cost-cutting too far.
Speaking of the al fresco meetings, Andrew Flack, Vice President Sales and Marketingfor Hilton Asia Pacific said the company wanted to get it out in the open thatthere is no need for companies to go to such extreme lengths.
“These fun events highlight that the wrong environment for a meeting can reallyplay havoc with the agenda. The executives found it extremely hard toconcentrate on the business in hand, as have many others who tried to savecosts by holding their meetings in ill equipped venues,” Flack said.
The staged outdoor meetings also highlighted that a more practical solution toreduce meeting costs would be Hilton’s Meetings For Free promotion, which extendsacross all Hilton Family hotel brands in Asia Pacific: Hilton, Conrad andDoubletree by Hilton.
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