While all Singapore hoteliers are eagerly anticipating this month’s inaugural Singapore Grand Prix, Hilton Hotels is looking forward to the arrival of F1 more than most. Hilton is the only hotel chain to sponsor an F1 team, with its tie-in with the Vodafone McLaren Mercedes team, and also has its own website dedicated to motorsports enthusiasts – Hilton Racing (www.hiltonracing.com).
Over 14,500 members have signed up for rewards and benefits which include the ability to book accommodation in race cities, F1 facts, expert insights and competitions. Hilton estimates its Hilton Racing programme will generate approximately US$5 million in revenue this year.
Andrew Flack, Vice President Marketing and Sales for Hilton Hotels Asia Pacific comments; “With the Grand Prix night race set to debut in Singapore this month, we are activating our Hilton Racing programme here with ambitions to encourage more members to join up.”
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